News: 22 July 2016

Claire Turnbull joins as SPCA Blue Tick goodwill ambassador

Wellness author, speaker, nutritionist and busy mum Claire Turnbull has taken on the role of SPCA Blue Tick goodwill ambassador. She joins celebrity chef Ray McVinnie as an advocate for high animal welfare in farming practices.

The SPCA Blue Tick is an accreditation scheme independent from the food and farming industries run by SPCA New Zealand and is focused on high animal welfare farming in New Zealand. SPCA Blue Tick certifies eggs, chicken, pork and turkey products that are farmed to the scheme’s stringent welfare standards.

“We are delighted to welcome Claire as our goodwill ambassador,” says SPCA Blue Tick Business Unit Manager Ségolène de Fontenay.

“Through Claire’s expertise, voice and networks greater awareness can be generated around high animal welfare farming and its produced products. We share a common goal with Claire; she loves inspiring and motivating people to eat well with high animal welfare at heart, and encourage consumers to choose quality products that have been farmed to high welfare standards.”

Numerous research studies indicate that the meat quality is impacted by the stress an animal experiences during its life. This is something that we feel resonates with Claire and her mission of nourishing the body.”

In her role, Turnbull will help increase awareness of what the SPCA Blue Tick stands for amongst consumers and encourage them to choose products that are produced under high animal welfare-approved conditions.

“My grandpa was a farmer and I was brought up to understand the importance of knowing where your food comes from and how fortunate we are to have a choice about what we eat,” she says.

“I appreciate and understand the different ways in which animals are farmed and I am in full support of practices that ensure animal welfare as a priority. I use SPCA Blue Tick approved products in my home and in cooking classes,” Turnbull says. 

She notes that there is a distinction between products merely labeled ‘free range’ and free range products produced under a stringent independent certification such as SPCA Blue Tick, with announced and unannounced independent auditing.

“If people knew how some animals were really treated they would probably think twice about what they choose to buy. I totally understand that financially there may be a slightly higher cost, but if I couldn’t pay $2 more I would rather have less meat meals or smaller portions more often to be able to support high animal welfare,” says Turnbull.

Claire believes animal products are an important part of a healthy balanced diet; and feels we have a responsibility to support animal welfare when we choose to include these foods in our diet - and we could not agree more.”

SPCA Blue Tick appreciates and congratulates Claire on her commitment to becoming an SPCA Blue Tick goodwill ambassador and look forward to working with her to spread the SPCA Blue Tick high animal welfare message.


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Leandri Smith, PR Republic, 027 365 9003,


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